Just days after confirming his retirement from international football, Cristiano Ronaldo is already shifting focus to a new venture off the pitch. On Thursday, the Portuguese forward announced via social media that production has begun on his first television series, Day 1s, a project developed with British director Matthew Vaughn.
“Exciting news! Production on my first television show, Day 1s, has just begun. More news soon,” Ronaldo wrote on Instagram, alongside an image featuring actor Damian Lewis and British rapper Dave, both expected to appear in the series. A photo taken in the dressing room of Brentford FC also accompanied the post.
The series, first reported by The Sun in July, centres on a football agent operating in the United Kingdom, played by Lewis, best known for his role in Homeland. Ronaldo serves as executive producer and may also make cameo appearances in some episodes.
The concept was created by Darren Dein, the agent who represents Thierry Henry and who, according to the British tabloid, will also take on a role in front of the camera. Dein’s involvement adds a layer of authenticity to a story that promises to explore the high-stakes world of football representation.
A new chapter for CR7
This series marks one of the first major outputs of UR·MARV Studios, a production company founded by Ronaldo and Vaughn in April 2025. Vaughn, known for directing Kick-Ass and the Kingsman franchise, brings his signature style to the project, blending action and drama with a distinctly British sensibility.
The studio is also preparing to unveil the film Stuntnuts, which will feature Hollywood heavyweights Matt Damon and Chris Hemsworth. With these projects, Ronaldo is clearly aiming to build a post-football career that extends beyond endorsements and into the creative industries.
Ronaldo’s move into television comes at a time when many athletes are leveraging their personal brands to produce content. His global appeal, combined with Vaughn’s track record, could make Day 1s a significant player in the streaming market.
While the series is set in the UK, its production reflects a broader European trend of sports stars crossing into entertainment. From Lisbon to London, the continent’s cultural industries are increasingly intertwined with football’s biggest names.
As Ronaldo embarks on this new chapter, fans will be watching closely to see if his storytelling instincts match his on-field prowess. With production now underway, more details about the series are expected to emerge in the coming weeks.
