For travellers weary of shoulder-to-shoulder crowds in Venice or Barcelona, a new ranking from Time Out offers a refreshing alternative. The magazine's annual list of the world's most underrated destinations, updated for 2027, highlights 41 cities and regions that deserve more attention—and this year, the top spot goes to a little-known corner of Europe.
Romania's Bucovina, a region in the northeastern part of the country, claimed the number one position. Time Out draws a direct comparison to the more famous Transylvania, noting that Bucovina offers "the same wild mountain scenery, age-old traditions and mind-boggling architecture" but without the tourist throngs. The region has been quietly gaining popularity as the gateway to the Via Transilvanica, a 1,400-kilometre hiking trail that traverses Romania's diverse landscapes. Our own writer Rebecca Ann Hughes recently walked a section of the trail, and her account underscores the region's appeal for those seeking an authentic, off-the-beaten-path experience.
Spain's Asturian cities: a food lover's haven
Spain's Asturian cities—Oviedo, Gijón, and Avilés—secured the third spot on the global list. While the coastal areas of Asturias have already attracted visitors, Time Out suggests that the inland cities are particularly rewarding for food enthusiasts. The region's culinary scene, from its famous cider to hearty stews, offers a taste of northern Spain that remains largely undiscovered by international tourists.
For those dreaming of a beach escape without the masses, Zambujeira do Mar in Portugal's Alentejo region ranks sixth. This cliffside town boasts a Blue Flag-listed beach and, apart from the weekend of the MEO Sudoeste music festival, remains blissfully quiet. It's a stark contrast to the crowded shores of the Algarve, and a testament to the Alentejo's unspoiled charm.
France also makes an appearance with Carry-le-Rouet, a seaside resort that placed ninth. Time Out compares it favourably to St. Tropez and Cannes, calling it "just as idyllic with sea-to-cliff landscapes, turquoise waters and fresh seafood at a fraction of the cost." For travellers seeking the glamour of the French Riviera without the price tag, this is a compelling alternative.
Just outside the top ten, the Azores archipelago ranks twelfth. The remote Portuguese islands have been dubbed the "Hawaii of Europe" and have seen growing interest in recent years. However, the region is committed to sustainable tourism, holding certification from the Global Sustainable Tourism Council. Policies are in place to protect the nine islands' cultural, historical, and natural assets, ensuring that development does not come at the expense of the environment.
The full top ten includes Bucovina, South Dakota, the Asturian cities, the Osa Peninsula in Costa Rica, San Martín in Peru, Zambujeira do Mar, Bisbee in Arizona, Shenzhen in China, Carry-le-Rouet, and Tioga Pass in California. While the list spans the globe, Europe's strong showing—four entries in the top ten—reflects the continent's wealth of hidden treasures.
For those inspired to explore these underrated spots, the trend aligns with a broader shift in travel preferences. As Europeans prioritise holidays but seek cheaper options, destinations like Bucovina and the Asturian cities offer value without compromising on experience. Similarly, Booking.com's prediction of 'plot twist trips' suggests that travellers are increasingly drawn to unexpected places.
Whether it's the rugged beauty of Romania's northern region, the culinary delights of Asturias, or the serene beaches of the Alentejo, these destinations prove that Europe's most rewarding journeys often lie beyond the well-trodden path. As the travel industry evolves, Expedia's 2027 list includes only two European picks, further highlighting the continent's underrated gems.
