Sun loungers are giving way to running shoes as a growing number of travellers across Europe seek holidays that combine movement with exploration. New search data from CamperDays, a campervan and motorhome tour operator, reveals that demand for active tourism has jumped by 5,000% over the past month, with trail running searches rising 20% compared to the same period last year.
“Despite the name, active tourism is primarily associated with time in nature and exploring local surrounds without the need for public transport,” said Max Schmidt, CEO and Chief Adventurer of CamperDays. “If you think a runcation means pounding the trails from morning until night, think again… A basic level of fitness is, in many cases, all that’s required. In fact, stopping for photographs, coffee and snack breaks, to catch your breath or even for a chat with those you’re with is all part of the experience.”
Top European Destinations for Runcations
Schmidt has identified five standout locations across the continent that cater to runners of all abilities, from beginners to seasoned athletes.
Chamonix, France
Nestled beneath Mont Blanc, Chamonix is a bucket-list destination for trail runners. Its extensive network of marked routes accommodates everyone from novices seeking scenic valley runs to experienced athletes tackling technical alpine terrain. Whichever path you choose, the spectacular mountain views provide a constant backdrop.
The Dolomites, Italy
The Dolomites offer one of Europe's finest runcation experiences, with well-marked trails winding through dramatic limestone peaks, alpine meadows, and picturesque valleys. The region's unique Rifugio culture—traditional mountain huts serving homemade food and drinks—allows runners to set out with minimal gear, knowing there's always a welcoming spot to refuel along the way.
The Black Forest, Germany
With hundreds of kilometres of maintained trails through dense woodland, rolling hills, and picture-perfect villages, the Black Forest is ideal for runners seeking immersion in nature. Routes range from easy forest paths to challenging climbs, with panoramic viewpoints at every turn. After a run, reward yourself with a slice of Schwarzwälder Kirschtorte (Black Forest gateau) in a traditional café.
Madeira, Portugal
Nicknamed the 'Hawaii of Europe', Madeira has become a top destination for trail running, thanks to its famous levada paths that follow historic irrigation channels across the island. Combined with a mild year-round climate and breathtaking coastal scenery, the island attracts repeat visitors eager to explore dramatic cliffs and lush forests on foot.
Mallorca, Spain
Beyond its beach holidays, Mallorca offers the UNESCO-listed Serra de Tramuntana, crisscrossed with mountain trails and ancient stone paths offering spectacular Mediterranean views. Whether you prefer an easy coastal run or a demanding ascent, the island has routes for every ability.
For travellers inspired by film locations, Europe's ancient sites also draw film-inspired travellers—read more about set-jetting to 'The Odyssey'. Meanwhile, the trend toward active holidays aligns with broader shifts in European travel, as nearly half of European travellers plan 'skillidays' this summer, according to a Mastercard survey.
As extreme weather and responsible tourism reshape European travel in 2026, runcations offer a sustainable way to explore the continent's natural beauty while staying active.
