National Geographic has unveiled its annual Best of the World ranking, a curated selection of 25 destinations that travellers should consider for 2027. First published in 2012, the list aims to appeal to those with a sense of adventure, an interest in history, or simply a desire to wander unfamiliar streets. This year, six European locations made the cut, underscoring the continent's enduring appeal for both cultural and nature-focused travel.
Norway's wild fjords and wellness
Vestland, a county on Norway's western coast, is celebrated for its dramatic landscapes. The magazine highlights epic fjord adventures and wellness-led travel amid some of Europe's most breathtaking scenery. Visitors can expect sky-high cliffs, turquoise waters, and cascading waterfalls, with the promise that big wildness awaits wherever you go.
Poland's Tricity: three cities, one destination
Poland's Baltic coast earns a spot through the Tricity area, which combines the neighbouring cities of Gdańsk, Gdynia, and Sopot. The listing emphasises revitalised waterfronts and bold Baltic flavours, presenting the trio as a cohesive destination where coastal landscapes meet historical heritage and modern living. Gdańsk, with its centuries-old port and landmarks such as the Long Market (Długi Targ), the medieval Crane, and the Museum of the Second World War, is a focal point. The former shipyard grounds, now repurposed for cultural events and a vibrant food scene, also draw attention. Gdańsk's mayor, Aleksandra Dulkiewicz, called the accolade a tribute to the city's residents, describing Gdańsk as a place of freedom, solidarity, and openness where history meets modernity. Sopot, known for its spa traditions and seaside charm, invites visitors to explore its beach and the Tricity Landscape Park, even outside the peak summer season.
Leipzig's musical expansion
Leipzig, in eastern Germany, is recommended for music lovers. The city boasts a grand opera, orchestral halls, and jazz clubs, and is set to expand its existing 5.3-kilometre Music Trail with a second 7.2-kilometre loop. This route guides visitors through key historical sites associated with composers such as Bach and Mendelssohn.
Normandy's millennial celebration
Normandy, in northern France, will host Millennium 2027: European Year of the Normans, marking the 1,000th anniversary of William the Conqueror's birth. Throughout 2027, more than 1,000 events are planned, including concerts, medieval feasts, and theatrical street performances, offering a deep dive into the region's medieval heritage.
Santander's new museums
On Spain's northern coast, Santander is poised to transform its cultural landscape. The capital of Cantabria, often overlooked by international visitors, will see the opening of two world-class art museums in 2027. An outpost of Madrid's Museo Reina Sofía will open in the city, and the Museum of Prehistory and Archaeology will move to a new home, signalling a renewed focus on the region's rich artistic and historical offerings.
Scotland's dark skies
For those seeking quiet trails and pristine night skies, Dumfries and Galloway in Scotland is a standout. The region, already a UNESCO Biosphere, will welcome the Scottish Dark Sky Observatory next summer, set amid the rolling hills of the Galloway and Southern Ayrshire Biosphere. It promises exceptional stargazing opportunities in one of Europe's darkest landscapes.
Beyond Europe
Globally, the list includes Salvador in Brazil, where the carnival will follow the Festa de Iemanjá for the first time in decades, and Malawi, described as Africa's best-kept secret for wildlife viewing. Other destinations range from Luxor in Egypt to Chengdu in China and the Pacific Coast Highway in California.
The inclusion of these European destinations reflects a broader trend of travellers seeking authentic experiences, whether through cultural milestones, natural wonders, or urban regeneration. For Poland's Tricity, the recognition builds on previous National Geographic nods for Białowieża Forest and Łódź, cementing the Baltic coast's place on the international tourism map. As the continent prepares for a year of significant anniversaries and new cultural openings, 2027 looks set to be a compelling year for European travel.
