On Tuesday, Greek Prime Minister Kyriakos Mitsotakis unveiled a new digital platform, PosoKanei, designed to empower consumers by providing real-time price comparisons for approximately 10,000 supermarket products. The initiative, presented to the media in Athens, aims to give shoppers a practical tool to navigate rising living costs.
The platform updates its data daily, allowing users to compare prices not only across Greek supermarket chains but also with those in other European countries, particularly for products sold by multinational corporations. This cross-border feature is intended to highlight price disparities and encourage fairer pricing within the EU single market.
How PosoKanei Works
PosoKanei offers at least two months of price history for each item, enabling consumers to identify potentially misleading discounts or special offers. Users can create personalized shopping lists and search for products within the same category—such as coffee or pasta—based on price and availability across different supermarket chains. The application also suggests lower-cost alternatives within the same category, helping shoppers reduce the overall cost of their basket.
Currently, the platform covers products from ten major Greek supermarket chains: Galaxias, Sklavenitis, Chalkiadakis, SYNKA, Masoutis, My Market, AB Vassilopoulos, Kritikos, Market In, and Lidl. For products available in European retail chains, corresponding prices from abroad are also displayed. Countries currently included are Italy, France, Belgium, Romania, Bulgaria, Cyprus, and Spain, with Portugal expected to be added soon.
“The Greek consumer is acquiring another ‘weapon’ in the fight against inflation and the rising cost of living,” Mitsotakis said during the presentation, adding that unjustifiably high prices compared with other EU markets should not be tolerated.
Inflation in Greece reached 5% in May, remaining among the highest rates in the euro area. Many households continue to face pressure from rising living costs, making tools like PosoKanei particularly relevant. The platform replaces the earlier e-katanalotis (e-consumer) platform launched several years ago. According to the government, it will continue to be developed based on user experience and feedback.
The launch of PosoKanei comes as Greece grapples with persistent inflation, a challenge shared by several southern European economies. For instance, Spain's inflation held at 3.2% for the third month as external factors like the Iran conflict pressured prices. Similarly, Greece, Spain, and Italy are leading a summer 2026 travel surge, indicating broader economic dynamics in the region.
The platform's ability to compare prices across EU member states underscores the interconnected nature of European markets. By providing transparency, PosoKanei aims to foster competition and help consumers make informed choices. The government has emphasized that the tool is part of a broader strategy to address cost-of-living pressures and ensure that Greek consumers are not paying more than their European counterparts for the same goods.
As the platform evolves, it may serve as a model for other EU countries seeking to leverage digital tools for consumer protection. The initiative reflects a growing trend across Europe to use technology to enhance market transparency and empower citizens in their daily economic decisions.
