Euronews has cemented its position as the fastest-growing English-language news website, posting a 99% year-on-year increase in visits for September. According to data from the UK Press Gazette, the site attracted 44.8 million visits last month, up from around 22.5 million in September 2025. This marks the second consecutive month that Euronews has topped the growth rankings, after breaking into the top 50 in July.
The surge comes at a challenging time for the news industry. Nearly half of the top 50 English-language news sites saw traffic decline by more than a fifth compared with the same period last year, and only seven recorded growth. Month-on-month, 42 of the top 50 outlets lost visitors, underscoring the volatility facing digital publishers.
Why Euronews is bucking the trend
Euronews' growth reflects a broader appetite for European and international news among English-speaking audiences. The outlet, headquartered in Brussels and Lyon, offers coverage spanning politics, business, culture, and technology from a distinctly European perspective. Its editorial focus on the European Union, the UK, and the wider continent appears to resonate at a time when readers are seeking reliable information about geopolitical shifts and economic developments.
The September figures also highlight the resilience of certain platforms. Substack, the newsletter service, grew 37% to 172.2 million visits, while India's One India rose 44% and Al Jazeera gained 14%. These gains stand in stark contrast to the losses suffered by some established names.
Among the biggest fallers was US magazine Newsweek, which saw traffic plummet 62% to 35.8 million visits. Indian outlets Hindustan Times and News 18 both lost more than half their audience, reflecting a broader regional shake-up.
For Euronews, the sustained growth is not just a numerical milestone. It signals a shift in how readers consume news about Europe. As the continent faces debates over defence, climate policy, and digital regulation, outlets that offer clear, cross-border reporting are gaining traction. The defence summit hosted by Euronews earlier this year, which addressed nuclear warnings and hybrid threats, drew significant attention and underscored the outlet's role in shaping European discourse.
The growth also comes as other European media struggle to maintain audiences. While some outlets have pivoted to subscription models, Euronews has kept its content freely accessible, relying on advertising and partnerships. This strategy appears to be paying off, particularly among younger, mobile-first readers who prefer quick, factual updates.
Industry analysts note that the overall decline in traffic across many top sites may be linked to changes in search algorithms and social media referral patterns. Google's AI-driven search summaries and reduced visibility of news links have forced publishers to adapt. Euronews' ability to grow despite these headwinds suggests that its focus on video content and live coverage—areas where it has long invested—may be a key differentiator.
Looking ahead, the challenge for Euronews will be to sustain this momentum. The outlet has expanded its English-language output, including dedicated sections on travel and lifestyle, which have helped attract a broader audience. Its Travel & Tourism Summit is set to bring together industry leaders in 2026, further cementing its role beyond hard news.
For readers, the rise of Euronews offers an alternative to US-centric news coverage. As European cities continue to rank highly globally, the demand for nuanced reporting on the continent is unlikely to wane. Whether Euronews can hold its top spot remains to be seen, but for now, it is a rare bright spot in a struggling sector.
