Amazon has unveiled a €10 billion investment plan to expand and modernise its warehouse and delivery infrastructure across Europe, marking one of its largest commitments to the continent. The announcement, made at the company’s Delivering the Future event in London on Thursday, comes after Amazon reported investing over €60 billion in Europe during 2025—its highest annual expenditure in the region.
Robotics and Automation at the Core
A significant portion of the new funding will go toward integrating robotics and automation into Amazon’s fulfilment centres. The company says these systems are designed to take over physically demanding tasks such as moving heavy loads and repetitive lifting, allowing employees to focus on other responsibilities. Among the technologies is an upgraded version of Proteus, Amazon’s autonomous warehouse robot, which the company claims will now be able to understand instructions given in human language.
The investment will also be used to upgrade and expand existing fulfilment centres—the large facilities where orders are processed, packed, and shipped—adding new technology and increasing capacity across Amazon’s European operations. While the company did not specify which centres will receive funding, its fulfilment network already spans the United Kingdom, Germany, France, Italy, Spain, Poland, the Czech Republic, and Slovakia.
Job Creation and Skills Training
Amazon says the investment will support the creation of 25,000 additional fulfilment jobs across Europe in the coming years. In parallel, the company announced a $1 billion (€860 million) fund for targeted worker training by 2030, part of a broader $2.5 billion global skills programme. The training will cover areas such as cybersecurity, software development, logistics, renewable energy, and mechatronics, and will be available in several European countries, including the UK.
These figures underscore the scale of Amazon’s presence in Europe. The company says it already supports more than 1.5 million jobs across the continent, including 230,000 direct employees, over 400,000 workers in its extended workforce (contractors and seasonal staff), and more than 600,000 jobs linked to the 200,000 European small businesses and entrepreneurs that sell through Amazon.
Broader European Context
The announcement arrives as Europe grapples with the loss of promising homegrown companies to the United States and struggles to keep pace in the global race for artificial intelligence and robotics, where both the US and China have surged ahead. A report by former European Central Bank chief Mario Draghi found that among start-ups founded in Europe between 2008 and 2021 that later became unicorns, nearly 30% moved their headquarters abroad—most to the United States.
Amazon’s investment echoes other large-scale foreign commitments to the continent. In a similar vein, SoftBank poured €75 billion into French AI data centres, and Macron unveiled €93 billion in foreign investment at the Choose France summit. Meanwhile, Europe’s energy transition continues to reshape its economy: the EU slashed fossil fuel imports by €50 billion in 2025, partly driven by solar expansion.
Amazon’s pledge signals confidence in Europe’s long-term market potential, even as policymakers debate how to foster homegrown tech champions and reduce reliance on non-European giants.
