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San Fermín 2026 Begins with Rocket Launch as Pamplona Welcomes Festival Crowds

San Fermín 2026 Begins with Rocket Launch as Pamplona Welcomes Festival Crowds
Travel · 2026
Photo · Sophie Vermeulen for European Pulse
By Sophie Vermeulen Travel & Cities Jul 6, 2026 3 min read

Pamplona officially began its world-renowned San Fermín festival on Monday with the traditional chupinazo rocket launch, marking the start of nine days of festivities that draw hundreds of thousands of visitors from across Spain and abroad. By early morning, the city's Town Hall Square was packed with revellers dressed in white and red neckerchiefs, the iconic attire of the event.

This year, the honour of firing the rocket was given to representatives of Navarre's Accident and Emergency Subdirectorate, chosen through a public vote as a tribute to healthcare staff who work during the celebrations, particularly during the dangerous bull runs. The gesture underscores the growing recognition of medical personnel's role in managing the festival's risks.

Festivities Underway Amid Heat Warning

After the traditional cry of "¡Pamplonesas, pamploneses, viva San Fermín! Iruindarrak, gora San Fermín!" the festivities officially commenced. They will run until 14 July, bringing together locals and tourists in a mix of religious observance, street parties, and cultural events. The first bull run is set for Tuesday at 8:00 AM, covering the 848-metre route from the Santo Domingo pens to the bullring.

The opening day also brought intense heat, with authorities warning that temperatures could reach 40°C in Navarre. Medical and emergency services have been reinforced to attend to revellers as the festivities get under way, a reminder of the physical demands of the event.

San Fermín remains one of Spain's most iconic festivals, but it has also faced scrutiny over animal welfare. Earlier this year, activists staged a red paint protest targeting bullfighting ahead of the event, highlighting ongoing debates about tradition versus ethics. For many, however, the festival is a celebration of Basque and Navarrese culture, with roots dating back centuries.

Beyond the bull runs, the festival includes concerts, processions, and the famous encierro (running of the bulls), which attracts thrill-seekers from around the world. Pamplona's streets transform into a vibrant, chaotic tapestry of music, dance, and communal joy, drawing comparisons to other major European cultural events like the Karlovy Vary Film Festival in its ability to unite diverse audiences.

As the festival unfolds, local authorities are urging participants to stay hydrated and follow safety guidelines, especially during the bull runs. The event remains a significant draw for tourism in Navarre, contributing to the regional economy while also prompting discussions about sustainability and crowd management.

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