Swiss International Air Lines (SWISS) is shaking up its premium in-flight dining this summer with an unexpected addition: a gourmet hot dog. Available in SWISS First on all flights departing from Switzerland until 1 September 2026, the 'Bastardo' hot dog comes from Frau Hund, a gourmet takeaway in Winterthur founded by chefs Chris Maurer and Alex Prack.
The collaboration began when SWISS approached the pair with a challenge: could a premium hot dog work at 35,000 feet? 'We were very proud to be on SWISS's radar,' said Prack. 'One of our goals has always been to have a presence all across Switzerland. With the SWISS partnership, that ambition expanded into an entirely different dimension. Now we can scatter our hot dogs across the whole world, so to speak.'
From Kiosk to Cabin
The hot dog features a Swiss-made sausage topped with coleslaw, apple chutney, sour cream, and roasted walnuts, all tucked inside a Swiss multigrain roll. While the sausage, bun, and toppings follow the original recipe, the bun required a redesign after early test versions refused to stay upright on SWISS First's porcelain tableware. The solution was a different cut in the bread so the hot dog could stand neatly without toppling over. 'If the hot dog is smeared and things are falling out, that's not our standard,' Maurer explained.
For the chefs, the partnership is about more than serving premium passengers. It is also an opportunity to challenge perceptions of what a hot dog can be. 'Many people have a cheap kiosk hot dog in mind,' Maurer added. 'We want to show there is another way.'
This move reflects a broader trend in European aviation: airlines are increasingly offering locally sourced, artisanal food to differentiate their premium cabins. SWISS, based at Zürich Airport, has long emphasized Swiss culinary traditions, from cheese fondue to chocolate pralines. The hot dog joins a menu that typically includes caviar, lobster, and fine wines.
For travelers interested in other Swiss aviation stories, the Furka Steam Railway recently celebrated a century of Alpine service, while St. Bernard rescue dogs continue to patrol the Alps. Meanwhile, Italy is eyeing solar railways after Swiss success with track-mounted panels.
The 'Bastardo' hot dog is available on all SWISS First flights departing from Switzerland, including routes to New York, São Paulo, and Singapore. Passengers can order it as part of the pre-arrival meal service or as a snack upon request.
